With all thanks to Women@Work, I am delighted to be able to offer you a free workshop. This first session will focus on your unique selling point. That is, finding the fabulous within your product. Whether you have an established sweet shop, a hobby, a book or something completely different, you know you need to sell more in order to survive in this market.
Branding is the personal stamp you create for your product. It’s the packaging and the presentation. It’s the way you present yourself to the world. Branding should be well thought out, planned and professional. It could reflect your own style and personality, but it needs to engage with your audience, your market.
Blogging is the writing of the story around your product. I am going to teach you how to set up a basic wordpress blogging site and coach you through the technicalities. This is a very effective marketing tool. It means you are discoverable on-line. It means you can boast, brag and even complain (some days) about your product. Whether you are selling lettuce or books, you need to find your market, engage with it and keep a tight hold on it.
Join me for lunch at the Nairn Community Centre at 12 Noon on Wednesday 24th June and we’ll talk it through. Bring your laptop and some paper and pens. I look forward to seeing you.
You need to book via the Eventbrite link –